The Future of Fake News

In 2019 the BBC said there are two kinds of fake news:

1. False stories that are deliberately published and distributed, in order to make people believe something untrue or to make people take a particular action. These are deliberate lies that are published online, even though the person writing them knows that they are untrue.
2. Stories that may have some truth to them but they're not completely accurate. This is because the people writing them - for example, journalists or bloggers - don't check all of the facts before publishing the story.

There might be a third category; where people believe something to be true and share the information within their network, “in case it’s helpful”.

Although the idea of fake news found momentum with former President Donald Trump, we have seen further damaging and dangerous examples during the Covid-19 pandemic. Fake news can be harmless, annoying, dangerous, or deadly.

So with this backdrop, what is the Future of Fake News? To consider this question, I am joined by PR Consultant Islay O'Hara.

You can listen to the podcast on YouTube by clicking below or on the Anchor platform here.

You can learn more about Islay and her work on islayohara.co.uk, LinkedIn, and Twitter. 

Image Source: https://pixabay.com/photos/newspaper-extra-extra-daily-paper-4222970

Informing Choices Mini-Pod - The Future of Ethics in PR

Tackling fake news and disinformation is an ethical challenge, highlighted throughout the Covid-19 pandemic. New technologies provide the opportunity for the distribution of disinformation created by humans and increasingly by artificial intelligence, and spread via social media. Countering disinformation and earning trust for honest communication is an increasingly critical enabler to developing a positive reputation for enterprise and public sector organisations alike. So what is the future of ethics in PR?

• How have the ethics in PR evolved over the last few years?
• How do we put people at the centre of communications strategy?
• How will ethics need to evolve in communication; both in terms of what we communicate (content) and how we communicate (technology)?
• If enabling change is at the heart of PR strategy, how do we ensure human-centric change?

To consider these questions, PR Consultant Islay O’Hara joined me on the podcast. You can listen to the podcast on You Tube by clicking below or on the Anchor platform here. 

You can learn more about Islay and her work on islayohara.co.uk, LinkedIn, and Twitter.

Image Source: https://pixabay.com/illustrations/business-idea-style-concept-goals-1869266/

Informing Choices Mini-Pod - The Future of Digital Media

Digital media is everywhere and is playing and increasingly significant role in retail experiences, travel browsing and buying, gaming, communication, and how we distribute and consume information. The Covid-19 pandemic has highlighted the advantages that this family of technologies can offer when human contact is limited. The question is, how will digital media evolve in the future?

To consider this question, marketing consultant, writer, and futurist Michael Mascioni came on to the podcast to discuss these questions:

• How will different traditional media formats (print, audio, video) come together in an ever increasing digital age?
• What new and different forms of communication might we see with emerging technologies?
• How might different and complimentary technologies come together to enhance increasingly personalised and targeted experiences?

You can listen to the podcast on You Tube by clicking below or on the Anchor podcast platform here.

You can learn more about Michael and his work on LinkedIn. 

Image Source: Fancycrave1 https://pixabay.com/photos/ipad-tablet-technology-touch-820272/

Informing Choices Mini-Pod - The Future of Public Speaking

As our world becomes more digital and automated, a number of currently uniquely human characteristics, skills, and capabilities become increasingly important. They differentiate us from increasingly intelligent machines. Social interaction and specifically public speaking is one such skill.

So in this episode of the Informing Choices Mini-Pod we talk about the future of public speaking with The Speaking Mentor, Chris Murphy by addressing:

• How speaking as a skill evolved through the pandemic.
• How digital interactions have impacted speaking.
• How public speaking might evolve in the future and the role that new technology might play.
• The implications for mentoring and training emerging and experienced speakers in the future.

You can listen to the podcast on YouTube by clicking below or on the Anchor platform here.

You can learn more about Chris and his work on thespeakingmentor.co.uk and on LinkedIn.

Image Source: Michelle Koebke https://pixabay.com/photos/public-speaking-flare-abstract-3956908/

Informing Choices Mini-Pod - The Future of PR

As our world changes, so does the way we consume information which of course has an impact on how we communicate. Technology will play an ever greater role in both consumption and creation of communication.

So in this episode we talk about the future of PR with public relations and strategic communications consultant Islay O’Hara. We discuss how the current pandemic has changed the PR landscape, the evolution of PR strategy and execution, the impact of demographics on delivery and engagement with messages, and the role that emerging technology might play in the future.

You can listen to the podcast on YouTube by clicking below or on the Anchor platform here. 

You can learn more about Islay and her work on LinkedIn and Twitter. 

Image Source: Gerd Altmann https://pixabay.com/illustrations/interaction-social-media-abstract-1233873/