Extended reality (XR) is a term used to collectively describe immersive technologies: virtual reality, augmented reality, and mixed reality. These technologies extend reality by adding to or simulating the real world through digital materials.
Virtual Reality creates a simulated environment where participants can complete realistic interactions with objects and people. Augmented Reality adds interactive, digital elements to a live, real-world environment through a digital device like a phone, tablet, or headset. Mixed Reality uses advanced computer technology, graphics, and input systems to blend physical and digital worlds.
With the extended reality revolution already underway, it’s easy to envision a future in which the lines between the real world and the virtual world become even more blurred than they are today.
To discuss the possibilities presented by extended reality technologies, co-founder of Shooting Stories—a video marketing and digital media production company—and Technology Director at IORMA Ross Edwards joins me on the podcast.
You can listen to the podcast on YouTube by clicking below, or on the Spotify Anchor podcast platform.
You can learn
more about Ross and his work by connecting with him as follows: