Tackling fake news and disinformation is an ethical challenge, highlighted throughout the Covid-19 pandemic. New technologies provide the opportunity for the distribution of disinformation created by humans and increasingly by artificial intelligence, and spread via social media. Countering disinformation and earning trust for honest communication is an increasingly critical enabler to developing a positive reputation for enterprise and public sector organisations alike. So what is the future of ethics in PR?
- How have the ethics in PR evolved over the last few years?
- How do we put people at the centre of communications strategy?
- How will ethics need to evolve in communication; both in terms of what we communicate (content) and how we communicate (technology)?
- If enabling change is at the heart of PR strategy, how do we ensure human-centric change?
To consider these questions, PR Consultant Islay O’Hara joined me on the podcast. You can listen to the podcast on You Tube by clicking below or on the Anchor platform here.
You can learn more about Islay and her work on islayohara.co.uk, LinkedIn, and Twitter.
Image Source: https://pixabay.com/illustrations/business-idea-style-concept-goals-1869266/